Wellfield
Strategy, Writing,Working for Renga, a design studio in Toronto, I collaborated on the narrative brand strategy for Wellfield, Canada’s first public company dedicated to decentralized finance. This involved developing the tone of voice and stories for three interconnected brands: Wellfield, the parent company; Seamless, a cross-blockchain trading solution; and MoneyClip, a consumer-facing app for accessing decentralized finance platforms. In addition to consulting on the strategic approach, I provided copywriting for a successful fundraising pitch deck, two websites, and two sets of brand guidelines.
